A new online marketer cannot help but stumble, fall and commit all kinds of mistakes. The consequences of all that will vary from money lost to having to start all over. But just remember that the time was not a waste because hopefully you learned something valuable. So welcome to the business club because if you read the news, you’ll see that all businesses make mistakes. At least you will now find out about a few common mistakes in a web business.
If you want to make some major SEO faux pas, disregard all of Google’s Panda updates that have been rolled out over the last year. Obviously people are going to be tempted into engaging in black hat SEO and more. That’s fine and their business decision, but you do not have to go that way. When you think about it for a minute, it becomes obvious that all Google is doing is reinforcing old rules. Regardless, approaching your SEO with Panda in mind is really just a responsible way to do business. Beyond this, it increases the efficacy of your SEO, which makes your business a more profitable one.
Even today, as I write this article, I received an email from a well known marketer who is selling black hat methods for backlinking. At the same time, it has been a whole year since the initial update for Panda. You’re capable of making your own decisions, obviously, but using low quality backlinks isn’t going to do anything to help your business. Google is quite ferocious in its attack against low quality backlinks. Obviously people choose this route because they are hoping to save themselves a little bit of time but the approach doesn’t really have anything to do with time savings. Not only that but obviously when it comes to the SEO of the future, social media and sharing are the names of the game. So it’s really just a smart thing to do to take advantage of where the trend is going on this one.
One of the most important concepts in web marketing is traffic and then a more refined targeted traffic. There should really not ever be a problem with what to do to get this, but of course not everybody gets it. This is the kind of stuff that every person in IM had to go through in their own education. If you are thinking that huge numbers is better than fewer, then you need to re-evaluate that position. Nothing works in your niche quite like the way targeted traffic ever will which is why you need to search for them. Avoid going for any kind of traffic unless you have no value for the way you spend your time.
Mistakes can cost you more than your online business, and that is why it’s imperative you avoid them. As you know, this is not to be avoided so you need to look at it in the right way. So just do the best you can and use some common sense. You can even help yourself to make mistakes by obsessing over it.