By Mishel Roserberg
How familiar are you with mobile marketing? Are you already equipped with a marketing plan? Would you like to improve this plan if you do have one? Are your tools helping your business or hurting it? Are you positive your plan is being applied properly? If you’re admittedly new to mobile marketing, then read on for some valuable tips.
Utilize the dedicated short code. The price tag is higher, but this will help to protect your brand. It offers some legal protection for you as well.
Add a discount offer or promo code in your sent mobile messages. A consumer is more likely to respond to mobile marketing efforts if they are offered something.
Do not forget to invest some cash into making sure that your site is mobile-ready. It can be hard to make a mobile site that is appealing and attractive. If possible, this job should be handed over to qualified, experienced professionals.
Invest a lot of energy into learning about the preferences of those you’ll be approaching with your mobile marketing campaigns. You can use this information to guarantee that the type of marketing strategy you use will attract the attention of potential customers.
To gain customers and expand your brand, use QR codes. They can be used to share many things including both information about your product and discounts. They are easily captured through a cellphone and they are very easy to use. QR codes let your reach your customers easily and quickly with relevant information.
Combine your mobile campaign and your social media efforts. Create material that will entice people to visit your website and enroll in your mobile marketing campaign. People are more motivated to purchase when they are engaged instead of just passively reading.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. All of your brochures, cards, and catalogs should have QR codes on them. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Include a link to your online website, as well as your mobile website. However, if your website contains Flash programming or other highly mobile-unfriendly content, link only to the mobile version.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Due to the popularity of social media, it is important to find ways to incorporate it into your overall mobile marketing strategy. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. Getting word of mouth working for you is an effective advertising method, even online and on phones.
It is vital to be sure that your customers can access your mobile marketing, regardless of what mobile device they are using. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. Remember, it’s easier to make one simple message to all your platforms rather than a custom-fit message to each one. Remember “KISS”, or keep it simple stupid, when doing mobile marketing.
Be sure to check your messages for accessibility and ease of use. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them. Solicit help from friends and family before launching your mobile marketing campaign to test the for usability issues.
If you are trying to phone or text people, keep in mind that the most important word here is “people”. Try to be respectful of the individual you are contacting.
Be concise and user-friendly. Keep it user friendly by keeping the clicks required to a minimum. Mobile keypads can be quite small, it can get frustrating to do too much typing. Consequently, you will find it advantageous to stick to the basics with your campaign.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.